.png)
WHAT WERE YOU BORN TO DO?
When it comes to finally establishing a proper brand, many people are so consumed with the thought of the process being tedious that they don’t know where to start. The Launch in Houston Business Branding Experience helps new and established businesses overcome the hurdle of actually bringing to life the business, product or service, and fight the resistance that’s holding them back from doing what they were born to do.
1
UNCOVER
2
DISCOVER
3
RECOVER
4
BORN TO DO
1
UNCOVER
We know how hard it is to launch a proper brand. The 9-5 employee thinking about starting a business has no clue where to begin. The “do it yourselfer” in you wants to save the money and try to take on the task. The established business owner thinks “I don’t really need a brand, I get tons of referrals. And the successful entrepreneur has been burned so many times by their logo & website developers that the thought of doing it again just keeps delaying what they know needs to get done.
Wherever you fall in this spectrum, when you have an entire team of professionals focused on making sure your objectives are met and there’s a clear roadmap of execution, and all hands are on deck to make sure it happens, you can accomplish your business launch in less time than it takes the traditional branding agency.
2
DISCOVER
The Launch in Houston business model was conceived in conjunction with our partner Alex Miranda, creator of the Born to Do Method. Alex has studied branding for over a decade and has built hundreds of brands for his clients, and his own companies, from the ground up. Since graduating Cornell University in 2003, Alex has had his own branding and marketing agency, written books on marketing and graphic design, spoken at conventions and conferences in front of hundreds of entrepreneurs, and consulted thousands of new businesses on the direction they should take.
As a bustling and ever-evolving community for small businesses and entrepreneurs, Houston was immediately recognized as an attractive hub for launching a brand accelerator and continuing in the footsteps for the very successful Launch In 2 Days model. As founders and local pioneers of Launch in Houston, Byron Lundy & Leslie Wilson are committed to helping entrepreneurs realize their business ideas from concept to creation via a proven brand launch methodology. A serial entrepreneur, creative, and graduate of Prairie View A&M University, Byron Lundy takes pride in leading all visual aspects of branding and visual identity creation as well as playing an integral role in leading brand strategy sessions for Launch in Houston clients. With an extensive technology and digital marketing background, Leslie Wilson, a Stephen F. Austin University graduate, leads a team of UI/UX designers, web developers, and online marketing professionals who's primary goal is to translate our clients' visual identities into conversion based platforms for attracting credible, long-term customers.
The signature “Born to Do Method” is simple: If we can help you figure out what you’re the best at, what your zone of genius is, what business you were created to run in this world, and build the entire brand around that product or service offering, then you’ll experience true joy and happiness and business will magnetically be attracted to you.
3
RECOVER
Since the start of Launch in Houston, we have been able to help over 100 entrepreneurs discover, uncover, and bring to life what they were born to do.
100+ Launches
and counting..
In the Launch in Houston Business Branding Experience, you will: 1. Learn a proven branding formula that is currently being used by the best companies in the world. You will completely understand what branding even means and why it’s the most powerful tool to magnetically attracting business to you. 2. See how this formula has been used by the world’s top brands in their logos, websites and marketing material 3. Work with a team of brand strategists, designers and developers to bring your entire brand to life, including your logo, website, business cards and photography. Launch in Houston will help you tell the world what you were born to do.
4
BORN TO DO
The human brain is drawn to SPECIALTY and EXPERTISE and away from generic blah blah blah. If customers can’t remember who you are and why they should listen to you, they’ll look past you for somebody who can understand their real pain. Once you really figure out what you’re the best in the world at, and you rally your entire business around that message, your company will be memorable and shareable. You’ll be able to command higher prices, be more selective with your clients and only work with people and projects you love, and win big in the marketplace. Register for Launch in Houston today and benefit from the 15+ years of branding and digital marketing knowledge of Byron Lundy, Leslie Wilson and their team of creative professionals. Why? Because nobody will know how much they need your product or service until you know what you were born to do.